The new role of video on the web
If done properly, video is a fantastic way to engage and expand your audience. There is no better way to deliver your message on the web. However, we’ve all seen video done wrong; 7 minutes of a CEO sitting behind …
Designing Responsively
There are plenty of great articles about responsive design, so I don’t intend on repeating what’s already out there. But I’m finding there’s a lack of material geared for people outside of the web industry. And because we’re fielding a …
3 days in Dubai: Looking back on the Luxury Hospitality Summit
After back-to-back red-eye flights, I found myself in Dubai for 3 days. I would have stayed longer, but Canadians are on a short leash due a disagreement between Air Canada and Emirates Airlines. Travelling alone inevitably leaves time for some good old fashioned tourism. So, between meetings, I set out to see the Dubai I had seen on YouTube; the world’s tallest building, the 7-star hotel, the Palm Jumeirah, the man-made islands shaped like the world (almost) and of course, the indoor ski-hill (which was, for a Vancouverite, equally hilarious and sad).
Thoughts from South Africa
I was recently in South Africa on a discovery trip for a new client, Singita. They are headquartered in Cape Town with more than a dozen properties across South Africa, Tanzania, and Zimbabwe. Here are some thoughts I had during the trip.
Luxury hospitality and the social mobile web
Social is a highly effective marketing channel for hotels; no marketer worth his or her salt will tell you otherwise. Social is even more effective for boutique, luxury hospitality brands. However, by the same token, social can be exponentially more destructive to luxury brand equity if not handled properly. This article helps luxury, boutique hoteliers see the social web from a new perspective, provide insights on building a strategy that is unique to their story, and explore media that are consistent with their message.